Marketing budgets in the UK have increased at the strongest rate since Q2 of 2014… But what’s driving that increase? In our latest blog we review the latest TV advertising statistics, data and trends that have shaped the TV advertising market over the past year.
For most, a brand’s advertising journey starts with press, digital, door drops, radio and OOH advertising. But that only works for so long. Sooner or later, most hit a ceiling and once that happens a television advertising campaign is often a crucial next phase in their marketing-driven growth.
This is certainly the case for all new-to-TV advertisers we’ve had the pleasure to work with. The first TV advertising campaign we produced for Loaf is a perfect example. They had developed a very original way of communicating with their audience through press and poster campaigns and the time was right for them to translate their quirky presence into TV.
The results from just the first four weeks of the campaign going live were phenomenal. It’s safe to say they now believe in the power of TV. TV generally seems to be performing well for the furniture market with other similar brands reaping up the success of ATL activity, enjoying increases in brand search and brand fame, resulting in an increase in sales and swatch requests. Happy days.